Author Archives: swalravens

Rewriting the Playbook for Black and Brown Founders

Tinsel CEO & founder Aniyia Williams, creator of the Black and Brown Founders Project

In an exclusive interview with Aniyia Williams, CEO and founder of tech hardware startup Tinsel, we learn how she went from opera singer to tech entrepreneur, the secrets to her success as a black female founder in a predominantly white male startup world, and what she hopes to achieve with the Black and Brown Founders Project, a 2-day conference for black and Latino/a entrepreneurs that debuted in San Francisco this week.  Read the whole story on Forbes.

 

Putting Women in Charge This Valentine’s Day

The Kang sisters, cofounders of dating app, Coffee Meets Bagel. Left to Right: Dawoon (34), Ahreum (34) and Soo (36)

This Valentine’s Day we have a treat for you! Remember the 3 sisters who pitched their online dating app, Coffee Meets Bagel, on Shark Tank and famously turned down a $30 million dollar offer from billionaire investor Mark Cuban (the highest offer ever made on the show, by the way)? We have an exclusive interview with one of the sisters, cofounder and COO Dawoon Kang, who shares her thoughts on working with 3 sisters who are also cofounders (is it cat fight central or do they actually get along?), why they felt the need to create a dating app that puts women in the driver’s seat, and whether they made the right decision turning down millions of dollars. Plus, we’ll hear what Coffee Meets Bagel has in store for its users this Valentine’s Day (spoiler alert, it’s not too late to find that special date!). Read the full interview on Forbes.

#BUILTBYGIRLS Connects Teen Girls To Tech Biz Mentors

#BUILTBYGIRLS finalists with former U.S. CTO Megan Smith

#BUILTBYGIRLS, which runs a national pitch competition for high school girls with startup dreams, just announced a new mobile platform, Wave, that connects teen girls with professional mentors in the tech world. So far, more than 150 men and women have signed up to be mentors, including leaders at companies like Rent the Runway and Spotify.  According to Victoria Marlin, Custom Solutions Manager at #BUILTBYGIRLS, “Wave came out of this very personal revelation on our end that all the best jobs we’ve gotten, and all the best candidates we’ve gotten for open jobs, have come from referrals. There really is this network that you need to get started in a tech career.”  To hear from girls who participated in the beta of Wave, check out our full story on Forbes.

 

In a Post-election Slump? Here’s How to Shake It Off

November 17, 2016

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US Democratic presidential candidate Hillary Clinton makes a concession speech on November 9, 2016. (Photo credit: JEWEL SAMAD/AFP/Getty Images)

In the wake of Hillary Clinton’s defeat in the 2016 U.S. Presidential election, Silicon Valley women are vowing not to give up the fight for gender equality and greater diversity in the technology industry.  They call on others to “help protect women’s rights during the uncertain years to come” (Sukhinder Singh Cassidy, CEO, Joyus) and to “band together to help other women succeed” (Jenny Lefcourt, Venture Partner, Freestyle Capital).  Read their advice on what more needs to be done to shatter the glass ceiling for women and how you can get involved.

Three Essential Ingredients for Building a Billion Dollar Business

September 19, 2016

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Michelle Zatlyn, cofounder, Cloudflare

Cloudflare co-founder Michelle Zatlyn fills us in on how she grew her business school project into a billion-dollar tech business. Zatlyn is part of a unique and very small group of female founders who have founded “unicorns,” or private companies valued at over $1 billion. Here, Zatlyn shares the three essential ingredients for building a billion-dollar business and tells us what it take to survive and thrive in the Silicon Valley startup world.

Hottest Toys of 2016: On the Ground with GoldieBlox at the Toy Fair

February 16, 2016

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Debbie Sterling, Founder & CEO of GoldieBlox, with Heather Cabot at the NYC Toy FairFebruary 17, 2016) We got a sneak peek at the toys that may inspire our daughters to build, code and design in the year to come on a visit to the annual North American International Toy Fair in New York City. Our insider guide was none other than Debbie Sterling, the founder and CEO of GoldieBlox, the first engineering toy for girls. It was Sterling’s fifth year visiting the trade show which showcases hundreds of thousands of toys to 7,000+ retailers from 100 countries.

We checked out the new “Invention Mansion,” the product Sterling calls the “anti-dollhouse” and the top secret project she and her team were working on all last year. The play set features more than 300 pieces that girls can reconfigure in hundreds of different ways like turning ladders into bridges and doors into platforms. And it features a “Hacker Hideaway” where the characters Goldie and Ruby and code and create.

GoldieBlox

Walking the show with Debbie was especially cool because we saw so many of the toys that have followed in the footsteps of GoldieBlox and Debbie’s Kickstarter campaign.  Back when she first came up with the idea for GoldieBlox, the tech toy section at Toy Fair was a wasteland, Sterling told us. Now she points out, nearly every booth features STEM, robots and a lot of the products are centered around girls.

“I think I knew that there was such a huge gap when I started GoldieBlox that it seemed like a no-brainer. I think we have helped validate the market,” she says with a smile.

And as the category rapidly grows, the Toy Industry Association, which sponsors the trade show, predicts STEAM toys (those that reinforce science, tech, engineering, the arts and math) will be among the top sellers next holiday season.  On our walk around the exhibit hall, we especially liked Tinkineer and its maker kits for children aged 10 and up called “Marbelocity.”  The sets introduce kids and adults to physics and engineering principles through Rube Goldberg-like machines and a graphic novella featuring the characters known as “Tinkineers.”  And if your daughter likes to make movies on her mobile device, check out Stikbots. They are action figures that mimic human movements to be used with an app that teaches kids how to make stop motion animated movies and includes a community for them to share their creations. Finally, we saw lots of female action figures with all kinds of empowering messages including I Am Elemental, a collection of heroines started by two moms in 2014. The toys promote virtues like courage and wisdom and are intended to
re-cast the traditional female action figure into a strong, smart leading role in children’s imaginary play.

How Female-friendly is Your Company?

February 2, 2016

New crowdsourcing efforts seek to reveal the truth about workplace culture and policies that affect women.

Romy Newman & Georgene Huang, Co-founders of Fairygodboss
Romy Newman & Georgene Huang, Co-founders of Fairygodboss

Georgene Huang never expected to be fired from her job in a management shake up when she was two months pregnant. Nor did she expect to be in the awkward position of interviewing for a new job with a baby on the way.

“I had a lot of questions in my interviews that I didn’t feel I could ask, even though it was 2014– like, what the hours are really like and what work-life balance really looks like,” Huang told us.

She turned to employer review sites including, Glassdoor, for information, but she was disappointed with the lack of focus on workplace issues that affect women.  She wanted to get the inside scoop on what the likelihood of promotion might look like for women at a particular firm or if the management truly respected family commitments and how that might play out.

So she decided to chase down the real answers by asking women to anonymously share their experiences. Then she and her business partner Romy Newman began to dig into the data. Their efforts gave way to Fairygodboss, a new tool pulling the curtain back on company culture through the first-hand accounts of women in the trenches.  Launched last March,  Fairygodboss has already been hailed in the media as the “Yelp for maternity leave.”  With more than 20,000 reviews and tips gathered to date, the site offers women a platform to candidly review and rate their employers on compensation, benefits, leave, opportunities for advancement and work environment.

“I think lots of women want to help other women and they embrace this idea of a forum,” says Huang, who is proud of the rapid growth and the in-depth detail of the reviews.

These two are not alone in their mission to provide transparency around workplace cultures and policies.

Ursula Mead started InHerSight to give users a way to rate companies across 14 female-friendly metrics, including female representation in top leadership and family growth support. “A great company culture is not the same thing as a great environment for women,” says Mead.

Mead was inspired, in part, by Anne-Marie Slaughter’s 2012 article in The Atlantic, “Why Women Still Can’t Have It All.”

“There’s a whole movement underway to better understand what women are facing at work and figure out how to improve the situation,” Mead explains. “More than ever, women are such top talent that organizations are going to be competing for them. We need to use that as an opportunity to make the change we need to be successful.”

Many of the issues that have prompted discussions around female-friendliness, such as parental leave and work/life balance, affect all workers, especially as half of American employees now work over 40 hours a week.

In an effort to promote equality for women and men, Melissa Sandgren, a Yahoo manager, is crowdsourcing parental leave data.

“Companies can play a pivotal role in breaking gender confines and redefining gender norms, and one way to alter this dynamic is by offering equal parental leave, regardless of gender norms, gender identity, leave status (birth or adoptive), or sex,” Sandgren wrote in a recent Medium post.

In her view, equal parental leave—the same time off for new moms and dads—will translate to a more equitable workplace.

“Unequal parental leave disproportionately affects women, creating a dynamic where the person with the longer parental leave (usually the female) will be more familiar with the new child’s habits, needs, expressions; thus, quickly becoming the ‘lead parent,” she writes.

This leads to the “double shift” effect where women continue to be double-bound by dual duties- at home and at the office.

Fairygodboss also plans to crowdsource data on leave for both moms and dads.

“If you have parental leave in a culture then you are much more inclined to have gender equality in the workplace,” says Newman.

Many companies are already catching on. Netflix lets new moms and dads take unlimited time off for a year after a birth or adoption. Facebook gives new parents $4,000 in “baby cash” in addition to 17 weeks of paid leave.

Parental leave is not just a woman’s issue, but many women, especially those in male-dominated industries, may not feel comfortable speaking up. By providing transparency and data points around workplace culture, the founders of these crowdsourcing efforts hope to make a difference.

“We’ve zoned in on what women say when they’re happy or unhappy at work. We think it highlights some ways that employers can focus their energy,” Newman of Fairygodboss says.

“Our Time to Lead”: An Interview with Telle Whitney, CEO of the Anita Borg Institute, at Grace Hopper 2015

October 19, 2015

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Samantha and Telle Whitney at Grace Hopper 2015At this year’s Grace Hopper Celebration in Houston, Geek Girl Rising had the opportunity to sit down with Telle Whitney, the CEO and President of the Anita Borg Institute for Women and Technology, to discuss the successes and challenges that women in tech face and why this year is “our time to lead.” A computer scientist by training, Whitney cofounded the Grace Hopper Celebration of Women in Computing with Anita Borg in 1994. This year’s event hosted a record 12,000 attendees, a 50% jump from last year, and included women from academia, government and the tech industry.

At this year’s Grace Hopper Celebration in Houston, Geek Girl Rising had the opportunity to sit down with Telle Whitney, the CEO and President of the Anita Borg Institute for Women and Technology, to discuss the successes and challenges that women in tech face and why this year is “our time to lead.” A computer scientist by training, Whitney cofounded the Grace Hopper Celebration of Women in Computing with Anita Borg in 1994. This year’s event hosted a record 12,000 attendees, a 50% jump from last year, and included women from academia, government and the tech industry.

Geek Girl Rising: Tell us why you decided to name the Grace Hopper conference a “celebration” of women in tech?

Telle: We founded the Grace Hopper Celebration in 1994. At the time, there was a lot of angst about the issues of women in technology, and we purposefully wanted it to be a celebration — celebrating the work women are doing in the computing area.

Geek Girl Rising: That was 21 years ago. How has the conference changed since then?

Telle: When we started the conference, we had about 500 women attending. Today, we have 12,000 women from 66 countries and 1000 different organizations. The topic of women in technology has become front of mind. The conference has become a cornerstone of the work that women in tech are doing today.

Geek Girl Rising: What has changed for women in computing and technology since 1994?

Telle: In terms of how women in tech are doing, things have been stagnant for a while. At the undergraduate level, about 18% of students graduating with a computer science degree are women, and women make up about 23% of the tech workforce. According to the last NSF (National Science Foundation) statistics, which are from 2012, there are indications that the numbers are increasing. Harvey Mudd College increased the percentage of women graduating from its computing program from 12 percent to approximately 40 percent in five years. Stanford just came out that computer science is the number one major for women. There are quite a number of bright spots.

The Anita Borg Institute is partnering with Harvey Mudd on a program called BRAID (Building Recruiting And Inclusion for Diversity) to work with computer science departments at 15 universities across the U.S. to increase the percentage of their undergraduate majors that are female and students of color. It will takes some of the lessons we’ve learned from Harvey Mudd to other institutions, some of which are public schools, some of which are large schools, and really scan their practices. We know how to change the universities; it’s just a matter of which ones make this a priority.

Similarly at companies, I believe that what you measure, you will change. The fact that companies came out with diversity numbers and published them is really exciting. What they then do with this information is really what this is all about. There are some companies that are doing a lot more than others. For example, Blake Irving, the CEO of Go Daddy, spoke last night about what his company is doing to increase diversity. GoDaddy had a pretty bad reputation in terms of branding, but he is really doing a turnaround. He came out with not only his diversity numbers, but he showed his compensation numbers to the audience. The more you see that kind of transparency, the more you have the possibility for change.

Geek Girl Rising: Who is attending Grace Hopper this year?

Telle: Nearly 35% of our attendees are students, 5% are faculty members, and the rest are from industry. We have many tech companies represented. Google has 1,000 people here. Microsoft has 900. We sold out in eight days. Many companies would have brought more people if they could have, but we didn’t have the space. We also have about 800 men, about 4% of the attendees.

Geek Girl Rising: Do you plan to expand next year?

Telle: We do. We expect to target about 15,000 attendees for next year. We’re also launching something called ABI.Local, which is creating communities that will host GHCs (Grace Hopper Celebrations) in their local areas. Having these groups is a really an important part of our future. We are launching communities in Los Angeles, Silicon Valley, DC, Boston, and Austin. We also have strong interest internationally. We’re talking to a group in Africa that would like to hold a conference in 2017, and we’ve had interest from Singapore, as well as London. We already hold a Grace Hopper Celebration in India every year. We see a lot of the scaling happening in a systematic way at the local level.

Geek Girl Rising: Why do women come to Grace Hopper? What do they hope to get from it?

Telle: The number one reason women come is for the connection. That’s been true since the beginning. As an attendee, you have the chance to connect with people who are in different fields, who are a little bit ahead of you. That’s really important. Women also come for professional development. There’s a lot of leadership training, and there’s also a diverse set of technology presentations to see.

I’ll give you two examples. We have a student who serves on our board of trustees. She just started her PhD at Brown. She came here as an undergraduate freshman and was just trying to figure out what she wanted to do. She wasn’t even sure she was going to study computing. She found her technical area by coming here and it really changed her life. She took what she learned about what other women were doing and created affinity groups at DePaul, where she did her undergraduate degree. The conference has really been a backbone for the work that she’s done over these years.

Another woman who’s been at one of the high tech companies for 10 months came up to me at a booth just a couple of hours ago. She’s an engineer, and she was in tears because she felt that coming to the conference, she had found her people. She didn’t know this community existed. She told me, “This has changed my life.” That’s one of the great parts of my job. These folks don’t all know each other. These are really independent stories of women who have the opportunity to come and connect with other women in tech. This really makes a difference in their lives. It makes them feel like they are not alone.

Geek Girl Rising: How can women who are here this week take the “spirit” of Grace Hopper back with them to their schools and workplaces?

Telle: There are two ways. Many of them take ideas that they heard at the conference and use them to implement programs. They can also join local communities. That’s why we see ABI.Local as so important, so women can continue to have a place to go and share. Many women join Systers, which is an online community of technical women. The Systers community is seeding these ABI.locals. They are very intertwined, which is great.

Geek Girl Rising: The theme of this year’s conference is Our Time to Lead. Why did you choose this theme?

Telle: Many women in tech feel like they are making progress. They’re contributing, but they aren’t necessarily recognized for the great work that they do. “Our Time to Lead” is an assertion that really there’s a lot of momentum building. You can see it with the size of the conference. It really is Our Time to Lead. I think that it’s really helped to mobilize a lot of people here.

One of the most important things that folks who attend the Grace Hopper Celebration get is leadership training. We had three different leadership workshops yesterday and part of the results of those is a set of tools that you can use. We don’t try and invent it all ourselves. This is a platform, so a lot of people that provide content are experts in their own right. Many of the leadership folks actually have blogs where you can go and get further tips after the conference. Once again, it’s making connections with people who are experts in their area.

Geek Girl Rising: A focus of our upcoming book, Geek Girl Rising, is the grassroots movement of women working to change the face of technology– by starting their own businesses, investing in each other’s businesses and expanding the pipeline. Our book really looks at the various battlefronts where this activity has been happening. Is the Grace Hopper conference a catalyst for this kind of grassroots effort?

Telle: Sure. I think that coming together and making connections is always part of people’s learning. It’s important to have both top down and grassroots’ efforts towards change. Grassroots comes in two flavors. Grassroots movements can exist within a larger organization, but they can also exist in the entrepreneurial and VC world. These are somewhat separate realms, and we see fewer entrepreneurs here.

Geek Girl Rising: Thank you, Telle. You are an inspiration to us all.

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